At CES 2019 in Las Vegas, Microsoft introduced its new smart shelves, as reported by GeekWire: “When a customer pulls an item off these smart shelves, additional information about that product will pop up on the digital displays.” I was responsible for developing video content for Xbox, displayed on these ultra-wide panels (3840 x 272 pixels). My work involved editing existing videos to fit the unique long and slim format (7–10 seconds), ensuring smooth playback and visual impact. For content requiring more detailed information or extended duration, I designed layouts in Photoshop and brought them into After Effects to enhance the messaging through motion graphics.
Scope: Graphic Design, Motion Graphic Design, Video Editing
